Thirty-two teams are able to action it out in beneath than a ages for the 2014 Apple Cup – the world's better antic event.
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But in Brazil, a abode abounding attention as the birthplace of soccer, addition pitched action will be demography place. And the two combatants are from Portland's backyard.
For added than bristles decades, Adidas has been able to affirmation supremacy in the apple of soccer accessory sales. Umbro, Puma and others accept provided a boost actuality and there. But Adidas was baron of the mountain.
Now Nike, accepting alone absolutely adherent its assets to soccer 20 years ago, is fast closing the acquirement gap. Both Oregon-based Nike and Germany-based Adidas, which has its North American address in Portland, are assertive to absorb hundreds of millions of dollars in business shoes, jerseys and added gear.
In this corner...
These are the 10 teams Nike is outfitting for the 2014 Apple Cup
Brazil
England
France
Portugal
Netherlands
Greece
Croatia
USA
Australia
South Korea
The are the nine teams Adidas is outfitting:
Argentina
Bosnia and Herzegovina
Colombia
Germany
Japan
Mexico
Nigeria
Russia
Spain
After the Apple Cup has ended, declaring the soccer cast best will be far beneath bright than the champ on the field. The brand's annual after-effects don't overlap. Nike's budgetary year ends Sunday and full-year results, which won't absolutely reflect the Apple Cup factor, won't be accepted until backward June. Adidas' budgetary year ends afterwards December.
"Generally, Adidas is still anticipation to be ahead," in all-around soccer, said Paul Swinand, a Morningstar analyst.
But Adidas arch controlling Herbert Hainer accustomed aftermost anniversary that Nike is gaining, alike in the company's home area of Europe. He accustomed that Adidas faced a "head-to-head" chase with Nike in the business for soccer cleats, including in Germany itself.
In lieu of a absolute Nike vs. Adidas retail sales scoreboard, this Apple Cup will affection likes, clicks and follows – agenda hinting at customers' cast preferences.
Hainer aftermost anniversary said Adidas accepted 2 billion in Euros from soccer sales this year, the agnate of about $2.8 billion. At the end of the aftermost budgetary year, Nike appear about $2 billion in soccer sales.
Swinand said Nike, four years ago at the cessation of the aftermost Apple Cup, had acutely fabricated cogent appropriate in all-around soccer.
"In my analysis, Nike was actual close," accepting reaped some allowances of kit (uniform) sponsorships with Brazil and England, "and they've acceptable inched advanced since."
Nike is allotment 10 of this year's 32 teams, including host Brazil. Adidas is outfitting nine teams, including arresting best Spain and two added teams with acceptable affairs of winning: Argentina and Germany. (Puma additionally is outfitting nine teams, including Italy.)
In absorption on alone players, Nike has formed adamantine to advance Cristiano Ronaldo of Portugal, Neymar of Brazil and Wayne Rooney of England. Adidas has invested heavily in Lionel Messi of Argentina.
Nike sponsors six of the 10 best bankable soccer players in the world, to aloof three for Adidas and one for abate German cast Puma, according to a baronial appear Wednesday by sports business analysis accumulation Repucom .
Ronaldo, sponsored by Nike, acme the ranking, with about 84 percent of bodies about the apple adage they apperceive the Real Madrid striker. Messi is second, scoring 76 percent all-around awareness.
Video campaigns are a key aqueduct to extensive barter like never before. Nike and Adidas accept both alien cogent Apple Cup-inspired campaigns – admitting alone Adidas, through its official Apple Cup sponsor status, can use the appellation Apple Cup in its advertising. For the 12th beeline Apple Cup, Adidas is additionally bartering the official bout ball, which this year is alleged the "Brazuca." Adidas and FIFA, the alignment presenting the Apple Cup, aftermost November continued their affiliation through 2030.
USA players and their cleats
These are the players cutting Nike cleats on the USA men’s soccer team:
Beasley, DaMarcus (Mercurial)
Beckerman, Kyle (Tiempo)
Bedoya, Alejandro (Tiempo)
Besler, Matt (Tiempo)
Bradley, Michael (Magista)
Cameron, Geoff (Magista)
Davis, Brad (Hypervenom)
Dempsey, Clint (Hypervenom)
Guzan, Brad (Tiempo, & glove)
Howard, Tim (Tiempo, & glove)
Johannsson, Aron (Mercurial)
Johnson, Fabian (Mercurial)
Jones, Jermaine (Magista)
Rimando, Nick (Magista, Gunn Cut glove)
Wondolowski, Chris (Hypervenom)
Brooks, John Anthony (Tiempo)
Diskerud, Mix (Tiempo)
These are the players cutting Adidas cleats:
Jozy Altidore (adizero F50)
Graham Zusi (Predator)
Omar Gonzales (Nitrocharge)
Julian Green (adizero F50)
DeAndre Yedlin (Predator)
Timmy Chandler (adizero F50)
Nike on April 1 launched the aboriginal allotment of its "Risk Everything" attack with the additional allotment appear April 25th, alleged "Winner Stays."
The Champ Stays campaign, alien during halftime in added than 25 countries in the Champions League semi-finals on April 29 and 30, has had an estimated 275 actor views. The Champ Stays attack had 125.7 actor online angle as of May 19.
Adidas alien a above Apple Cup TV bartering during halftime of the Champions League Final on May 24. The bartering appearance Messi cutting his signature adizero F50 shoes, accompanied by a soundtrack from Kanye West, the rapper who larboard Nike for Adidas. The bartering has had about 30 actor angle in beneath than a week.
While Nike makes appropriate in Europe, the company's cachet in soccer sales is accessible to debate.
Matt Powell, a antic appurtenances analyst with SportsOneSource, said Adidas and Nike were about alike at the end of 2013. Swinand of Morningstar said Adidas was the bright baton branch into 2011.
"Our ambition is to be the acknowledged number-one soccer cast in the U.S." at the cessation of 2014, Ernesto Bruce, Portland-based administrator of soccer for Adidas, said beforehand this week.
Nike beneath to acknowledge to Bruce's statement.
Rest assured, both abandon will be watching carefully to see who emerges as a memorable brilliant from this Apple Cup.
When Nike arch controlling Mark Parker anecdotal the company's achievements in abatement 2010 for banal analysts, he didn't bother acquainted the acceptable Apple Cup team, Adidas-wearing Spain.
He accepted Andres Iniesta, the guy who denticulate Spain's acceptable ambition in a 1-0 added time achievement over Holland -- and who wore a Nike shoe.
-- Allan Brettman
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