East Penn Academy Commune is because entering into a five-year arrangement with Adidas that would aftereffect in chargeless uniforms for all Emmaus Aerial Academy varsity sports.
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Under the proposed contract, Adidas would accommodate one set of custom uniforms for anniversary apprentice amateur in anniversary varsity action over the aboriginal two years of the contract.
If needed, a additional set of uniforms for anniversary action could be purchased from Adidas for 40 percent off the retail price. There are added incentives in the arrangement for the commune and its booster clubs to buy Adidas products, including rebates to the district.
In exchange, aggregation members, coaches and able-bodied agents would be appropriate to abrasion Adidas articles while affianced in antic contest or able-bodied activities, including games, camps and clinics, and in postings to amusing media fabricated by academy representatives, according to a archetype of the proposed contract.
The exclusive-use requirement, the arrangement says, would be activated to the best of the school's ability.
East Penn Superintendent Michael Schilder told the academy lath Monday that Adidas approached East Penn several months ago about entering into such an agreement, which is reportedly one of the aboriginal of its affectionate for a aerial academy in the area.
"We assured this is a attenuate and cost-effective opportunity," Schilder said. "The amount accumulation for our two-year assay is about $82,000."
It's not abnormal for universities to accept advantageous affairs with antic appurtenances companies. But in contempo years, Adidas, Nike and Under Armour accept angry their eye on aerial academy sports.
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The Washington Post appear in September that Nike and Under Armour were abutting abounding Washington, D.C.-area aerial schools as districts cut able-bodied budgets. In barter for freebies, the companies were accepting a adventitious to body loyal customers, the bi-weekly reported.
Districts in the Lehigh Valley are no strangers to exclusivity deals. In the past, the Bethlehem Breadth and Allentown districts active agreements with Coca-Cola Bottling Co. that netted them, amid added things, cyberbanking scoreboards and amphitheater signs in barter for accustomed its products.
East Penn Able-bodied Director Dennis Ramella said the commune solicited bids for a agnate arrangement from Under Armour and Nike. Nike didn't action a angle and Under Armour's angle wasn't as acceptable as Adidas'.
"The uniforms will be Adidas," Ramella said. "If we accept warm-ups they'll be Adidas. The coaches are activity to be accepting chargeless accessories from Adidas."
He said the booster clubs in the commune would be encouraged, but not required, to about-face to Adidas for accouterment purchases, and the clubs will get discounts.
School Director Wally Vinovskis said all-embracing he anticipation it was a acceptable befalling for East Penn, admitting he is anxious about the commercialization of schools and the "professionalizing" of accouchement arena a action year-round.
"I anticipate this takes a huge accountability off the taxpayer," Vinosvskis said. "It's aloof one beneath Yankee Candle I accept to buy, one beneath tub of cookie chef I accept to buy and one beneath box of Joe Corbi pizza that will be sold. All of those fundraisers are aloof a tax on parents and grandparents."
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But he capital to accomplish abiding no apprentice gets into agitation if they aren't cutting Adidas sneakers during play.
"I do not appetite a apprentice penalized for cutting the amiss shoes," Vinosvkis said.
Tessa Kennedy, sales adumbrative for Adidas, assured the academy admiral that acceptance would not be appropriate to abrasion Adidas shoes, but if they adjudge to buy some, they would get a 30 percent discount.
At the alpha of the meeting, above academy Director Lynn Donches told the lath the commune should be alert of entering into a five-year arrangement with Adidas to abrasion alone their brand.
"It seems a little over the top to me," Donches said.
School Director Paul Champagne was additionally skeptical, adage the commune should be able to get out of the acceding during the bristles years if it isn't blessed with what it is getting.
Director Rebecca Heid questioned whether the able-bodied teams' uniforms are in charge of replacement.
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"I aloof don't appetite to alter for the account of replacing," Heid said.
Ramella assured her the new uniforms are needed.
"I've been captivation off on affairs uniforms because of the budget," he said.
When the new uniforms appear in for anniversary varsity sport, the old ones will be anesthetized bottomward to the inferior varsity, he said.
The academy lath did not vote on the arrangement Monday.
Margie Peterson is a freelance writer.
• Anniversary Emmaus Aerial Academy aggregation would get custom Adidas uniforms at no cost.
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• In Years 2 to 5, the academy would get promotional products, rebates, custom banners, media backdrop, countdown jackets for accompaniment championship teams and 30-40 percent off retail amount of footwear, accoutrement accessories and added uniforms.
• Aggregation members, coaches and able-bodied agents charge abrasion Adidas articles while affianced in antic contest or able-bodied activities, including games, camps and clinics, and in postings to amusing media fabricated by academy representatives.
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