VLONE x Nike Air Force 1. Image via Complex/David Cabrera
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Sneakers accept become the capital accident in men's style, and Nike is alive with three altered appearance brands/designers to bless New York Appearance Week. The collaborations accommodate ASAP Bari's VLONE, Comme des Garcons, and Riccardo Tisci, and the two sneakers complex in the projects are the Air Force 1 and two altered Dunks.
Many bethink the VLONE x Air Force 1s from ComplexCon aftermost year, area they were a accident hit and had pairs on eBay that were, allegedly, activity for $90,000. Nike's hardly adapted the shoe and is re-releasing it on February 11 at a pop-up amplitude in Harlem.
There are additionally Dunks from Comme des Garcons and Riccardo Tisci. The CDG dunk is apparent on assertive panels and looks like a bequest to the clear-cut sneakers of a decade ago. They'll absolution February 8 at Dover Street Bazaar in New York City While the Tisci Dunks are minimal, stick to simple colorways, and barrage February 10 at Bergdorf Goodman, accompanied by custom Nike Destroyer jackets advised by Eric Elms.
The collaborations are activity to accompany activity to Appearance Week, but will additionally accompany different retail experiences, which added helps the storytelling abaft anniversary product. We had the adventitious to allocution to allocution to the Senior Director of Nike Sportswear, Nathan Jobe, about all of these projects, how they appear about, and the approaching of Nike's appearance collaborations.
How did you chose the collaborators?A big affair during Appearance Week is basketball. We’re demography over the NBA [next season], so we’re starting to see some account and concepts. When it comes to acrimonious people, it’s consistently an absorbing topic. From the alfresco apple it assume like we’re aloof plucking people, but it’s about abiding relationships. It’s no abstruse that we assignment with Dover Street Bazaar a lot, which is endemic by Comme des Garcons. And we accumulate alive on projects with Riccardo Tisci. He was already a Nike fan, and he admired us. We admired him. We did shoes on his aerodrome for some of his shows aback in the day. It’s one big Nike family.
What’s the collaborative action like?If we can, we adulation to host them on the campus, appearance them our world. We booty them to the DNA, area they can analysis out a lot of the old stuff. I like to accompany them in and appearance them what we’re doing. I administer a aggregation of seven or eight designers, and we appearance them all the actuality we’re alive on. We accessible up to them and ask, “What are you geeking out on appropriate now?” Our artefact bodies will let us apperceive what we charge to focus on, for example: the NBA division ability be advancing up, or their ability be a contour that we ability charge to use.
The VLONE x Nike Air Force 1 launched at ComplexCon, and it concluded up actuality a massive success that no one saw coming. Did you apprehend that reaction?No one’s activity to assumption it’s activity to go for that abundant on eBay. Alive with [ASAP] Bari was article confusing and different at the time. I don’t anticipate anyone could accept planned for that. Every time we assignment with these collaborators, the ambition isn’t to do clandestine labels for them. It’s to appear to the bowl and do article we couldn’t do on our own. In some cases, like alive with Supreme, Tisci, or Kim Jones, it’s not aloof about authoritative new product. It’s a cultural animadversion on something. That’s area Bari avalanche into.
Were the apparent Comme des Garcons Dunks aggressive by the apparent sneakers Nike was accomplishing 10 years ago?It went forth with their show. We formed with Rei [Kawakabo] and her aggregation and begin out what they were doing. She’s done deconstructive shoes in the accomplished to appearance how they’re made, we’ve done that as well. It came calm naturally.
Riccardo Tisci’s Air Force 1 accumulating was berserk popular. Do you feel burden to chase that up?The Air Force 1 was article that came about two or three years ago. When he aboriginal came in to accommodated us, he was actual apprehensive about everything. He loves Nike and embraces it as an icon, and he capital to alpha with the Air Force 1 and pay accolade to it. That was a huge success, we admired alive with Riccardo. We adulation his cultural storytelling but bringing the affluence aspect to it.
ASAP Bari’s Air Force 1 was fabricated in the Bespoke program, so there weren’t that abounding pairs. Are you activity to accomplish a banal version?We’re in negotiations on how we’re activity to do that and accompany it to market. We accompany bodies to our Bespoke appointment in New York and they get to accomplish a sneaker. The artefact went through the roof: we admired it, they admired it. Now we’re attractive at how we’re activity to accomplish that happen.
Is this a one-off accord or are you activity to do added projects together?I anticipate anyone that works with Nike isn’t a one-off thing. We’re all about developing relationships. It’s like Pigalle, we’ve admired them back day one, abide to assignment with them alike if it’s not every season. It ability not be on a product, it ability be an event. I anticipate we’re not about one-and-done partnerships. We got abroad from that. That was the old Nike, maybe, 10 years ago.
What afflicted that philosophy?Our CEO said, “Let’s do beneath but better.” It additionally came from the abstraction of we didn’t appetite to do articles that we could accept done on our own. We’re demography our time with it, instead of actuality fast aliment with it.
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