The high-school inferior balances appointment with addition full-time job he's had back he was 13: He's architect and CEO of HoopSwagg, a custom socks startup.
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HoopSwagg isn't aloof a little activity on the ancillary for this teenager. In four years, Agranoff has developed his abstraction to accomplish custom-design able-bodied socks into a assisting online-only business with anniversary sales of added than $1 million.
Agranoff's lightbulb moment came in 2013 at a high-school basketball game, area he noticed best kids were cutting the aforementioned apparent Nike able-bodied socks. If these simple socks started such a craze, he wondered: What would appear if he kicked things up a cleft and printed custom designs on them?
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Fast advanced four years, and HoopSwagg now offers added than 200 aboriginal designs created by Agranoff himself: a mix of cool (a melting ice chrism cone), blue (a bluff of the abominable Portland International Airport carpet) and tongue-in-cheek ("goat farm," a ancestors central antic broadcast with photos of the absolute animals on the family's property). Agranoff additionally wants to acquiesce barter to actualize their own designs in the future.
The aggregation is now aircraft 70 to 100 orders a day, with anniversary brace of socks priced at $14.99. And this week, HoopSwagg appear its aboriginal acquisition: It bought adversary TheSockGame.com, which will add over 300 designs to the portfolio and advice aggrandize HoopSwagg's chump base.
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But HoopSwagg started small. Afterwards Agranoff's antecedent abstraction at the academy basketball game, he spent six months researching acumen like accouterment and technology bare for custom agenda press on fabric.
He again fabricated the case to two abeyant investors: his parents. "They anticipation the abstraction was a little out there," Agranoff said. But he was assiduous and ultimately accustomed a $3,000 loan.
In accurate startup fashion, HoopSwagg launched in the ancestors barn in Sherwood, Oregon, aloof alfresco of Portland. Agranoff set up the architecture press and calefaction presser machines with his family's help. He enlisted his parents to buy "as abounding white able-bodied socks as they could get from Dick's Sporting Goods."
Hoopswagg's aboriginal year was slow. But drive grew bound afterwards the socks -- which Agranoff said are "for anybody from 6-year-olds to 80-year-olds" -- took off on amusing media.
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Agranoff leveraged his own amusing arrangement and targeted a accumulation of amusing influencers to advice advance the word. In particular, the beat architecture aggressive by the Portland airport's above teal-and-geometric-shape arrangement went viral, bringing added absorption to the brand.
As sales soared, the aggregation bound outgrew the garage. The Agranoff ancestors congenital a 1,500-square-foot architecture on their acreage to board production, warehousing and shipping.
His mother abutting the business full-time, and Agranoff additionally has 17 added part-time employees. But ability is key to his success, he said. Agranoff additionally accomplished himself to code, so he could bigger set up and administer his business' website, and how to use clear architecture accoutrement to advance the designs. He charcoal the company's alone clear designer, admitting he is colorblind.
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For now, the socks are primarily awash through HoopSwagg's website and via Amazon (AMZN), eBay (EBAY) and Etsy. The abutting three years are cardinal for HoopSwagg, said Agranoff, who wants the cast to be in retail stores," said Agranoff. He's additionally accretion customization to added articles like shoelaces, arm sleeves and ties.
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Meanwhile, Agranoff is set to alum aerial academy six months early. While academy is in the plan at some point, he's slated to focus on HoopSwagg full-time afterwards aerial academy graduation. He currently spends about six hours per day on the business, afterwards putting in a day of academy and finishing his homework.
While Agranoff has never taken a business class, he abstruse a lot by affairs items at barn sales and affairs them on eBay -- a following he began back he was eight.
"So really, I've been acquirements how to do this for a while," said Agranoff. "Especially today, with all the advice accessible on the internet, you can't be too adolescent to apprentice how to be an entrepreneur."
CNNMoney (New York) Aboriginal appear April 20, 2017: 9:20 AM ET
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