The Newberg aggregation formed for months with Nike, helmet maker Riddell and the University of Oregon to accomplish the bright architecture the Ducks will abrasion Monday in the Rose Bowl.
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As a result, HGI will assuredly bolster its growing acceptability as Nike's go-to astrologer of custom helmet makeover jobs. But it wasn't too continued ago
Chris Thom, admiral of Hydro Graphics Inc. and Accomplishment Line Industries Inc.
Nike began alive with the acrylic blanket and finishing aggregation in 2008 to accommodate the attending of football helmets, starting with the Ducks and Texas Christian University. Back then, Hydro Graphics has added about a dozen schools that accept the abutting business relationships with Nike amid the added than 100 colleges and universities accountant to abrasion Nike gear. These schools have, for at atomic one game, beat a helmet with an out-of-the-normal architecture for which HGI has activated a abiding black coat.
In the accomplished two years, acquirement has developed 200 percent while 9 advisers accept been added in the accomplished year for a absolute of 30.
But as aboriginal as 2005, able-bodied afore the recession's arrival, aggregation admiral Chris Thom could see admonishing signs ahead.
Finish Line, Thom's crumb blanket and painting aggregation that preceded HGI, was accident barter or seeing its orders acutely curtailed. Accomplishment Line saw acquirement collapse in backward 2006.
"At one point it seemed like the faucet shut," Thom said. "Business aloof stopped." Thom and the company's added managers chose hoped the recession would end as bound as that afterwards Sept. 11, 2001. They waited for the recession to end in 2007. It didn't and HGI cut its agents from 50 advisers in 2008 to 18 in 2009.
At that low point, the Yamhill County aggregation looked for means to diversify, aggrandize its bazaar ability and survive. It started advance in "hydrocoating" technology, a attempt that spawned Hydro Graphics.
With hydrocoating, a attenuate blur of a adaptable polymer alleged polyvinyl acetate is placed on a vat of 110-degree water. An article – a football helmet in this case – is biconcave assimilate the amphibian area that adheres to the object.
Hydro Graphics has activated Nike-inspired designs to about dozen schools' helmets as able-bodied as added manufacturer's products.
But it was alone this year, afterwards four years of experimenting, that Hydro Graphics was able to acquaint the agleam attending -- dubbed "LiquidMetal" -- that will beautify the Ducks' Rose Bowl helmets.
The action came calm quickly, as Thom didn't present Nike with a sample of the blanket actual until mid-October.
He showed the helmet to Todd Van Horne, Nike all-around artistic administrator of football, and others on the Nike architecture team. Van Horne and HGI accept collaborated on helmet designs and beheading back 2008.
With the mirror angel surface, Van Horne admired what he saw.
"We're consistently testing and bringing in new innovations," Van Horne said.
Nike directed Hydro Graphics to activate applying the winged-surface to helmets. But the Beaverton-area cossack and accoutrement aggregation did not acquaint Hydro Graphics for which game, if any, the helmets would be used.
"I didn't apperceive it was a Rose Bowl helmet for best of the time," Thom said. "It could accept been a helmet for abutting year."
HGI admiral doubtable the helmet may accept been destined for a appropriate game, though, back they were asked to assurance a non-disclosure acceding with Nike, and assured Nike admiral that account of the helmet architecture -- featuring Avoid wings for the aboriginal time -- would not aperture to the public. By mid-November, Thom said, they were assertive of the afterlife for the abstruse design.
Hydro Graphics took the clandestineness edict seriously. The aggregation blacked out its windows, told advisers they could not backpack corpuscle phones or cameras assimilate the boutique attic and belted admission of vendors to its assembly floor. The measures arise to work, back no images of the helmets appeared in accessible until Tuesday, admitting rumors had alike that avoid wings would be added to the architecture (true) and that the helmet would not affection the "O" that Nike advised for the University of Oregon (false).
The mirrored "LiquidMetal" accomplishment was activated to the helmet, facemask and button cub. A aggregation account absolution emphasized the accomplishment did not abate the helmet's protectiveness, article that automated or automotive chroming action accept sometimes done back aggravating to accomplish a agnate look.
Applying the chrome-look accomplishment is a 12-step action that takes a minimum of seven days.
With the Ducks' Rose Bowl helmets, they went through a chroming action alert with labor-intensive appearance of the Avoid wings to activity them from the finish.
At the cessation of the coating, the helmets are sealed, sanded, and accomplished with a bright actuality advised accurately for football helmets.
Hydro Graphics' assignment additionally appeared on helmets of schools not affiliated with Nike, but represented by helmet maker Riddell. Those included the "Maryland Pride" helmets that the University of Maryland debuted Sept. 3 vs. Miami. Maryland is outfitted by Under Armour, endemic by Maryland alum Kevin Plank.
And Hydro Graphics activated the ablaze aureate to helmets the University of Notre Dame wore for the aboriginal time Oct. 22 adjoin USC Trojans. Adidas apparel Notre Dame.
Hydro Graphics is testing its appliance action with hockey helmets as able-bodied as baseball helmets. But there is one helmet in accurate that the aggregation covets.
"I anticipate we would adulation to be able to about-face the TV on on Sunday," Thom said, "and anytime see an NFL aggregation cutting our helmets."
-- Allan Brettman; twitter.com/abrettman
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