From Esquire
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In 2003 Michael Doherty, Nike’s Creative Director of Global Brand Presentation, was analytic for a beginning abstraction to aid the fundraising efforts at OHSU Doernbecher Children’s Hospital in Portland. “They had done tickets for the Triple A baseball aggregation with a allocation of gain for that night activity to the hospital. Or aback the bazaar came to boondocks they had a promotion,” says Doherty. “I was clamoring about what I was activity to do.”
Desperation led to a chat over banquet with his son, who was 14 at the time and a austere sneaker collector. Doherty recalls his son laying out the vision: “You should do a shoe architecture affairs with designers of Nike. Put the shoes online and I agreement you collectors would be crazy for this. The should would be different . . . Custom advised for kids who are patients.” The abstraction acquired a bit: Instead of ample designers like Tinker Hatfield or Bruce Kilgore creating sneakers for the kids, they let the kids architecture the sneakers.
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SHOP NIKE
Fourteen years later, the affairs is still cranking along. Every year designers and cossack developers from Nike coact with six patients who’ve battled austere injuries and activity aggressive illnesses. The shoes are apparent at a backward October bargain at the Portland Art Museum. Shortly afterwards, those aforementioned sneakers are appear in a bound run to the public. The shoes advertise out in a amount of minutes, with 100 percent of the gain benefitting OHSU Dorenbecher Children’s Hospital.
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Thus far, the affairs has generated $17 actor for the hospital. More importantly, it has animated the alcohol and aggressive the 85 kids who accept alternate in the program. The silhouettes acclimated ambit from Stefan Janoski skate shoes to archetypal Jordans. It’s a way for the kids to advertisement their passions, ambitions, and strength. “It’s our cold to never say no to these kids,” says Michael Doherty, who still runs the program. “If we accept to alarm Warner Brothers or Marvel or Disney to get permission to use the angel or logo of a superhero or Muppet, we’ll do that.”This year’s advance begins on October 27, with the bargain at the Portland Art Museum. Shoes will go on bargain to the accessible on November 18. This year, Nike has accustomed Esquire an absolute aboriginal attending at the six shoes in the lineup.
Nike SB Zoom Stefan Janoski
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By: Tylan HibbardAge: 15Diagnosis: Congenital affection defectNumber of affection surgeries: 3
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Story Continues
An outdoorsy kid, Tylan capital to architecture a shoe that reflected his adulation of fishing. The laces claiming the attending of the ropes acclimated to tie bottomward boats. Kerry F. Williams, a bright artisan who formed on the shoe with Tylan, says, “The tonal arrangement Tylan came up with has a accurate underwater feel. We absolutely capital to apparatus a bright sole on the basal of the footwear, so the underwater arrangement would absolutely translate.”
Air Huarache Run Ultra
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By: Brayden SparkmanAge: 15Diagnosis: Acute lymphoblastic leukemiaRounds of chemotherapy: 65
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Brayden Sparkman is an able-bodied kid with a affection for baseball. Aback he was diagnosed with leukemia, his accompany aback in Salem, Oregon fabricated up T-shirts with the byword “Brayden Strong” to appearance their support. Brayden capital to absorb the byword and the blush of his admired sports aggregation in the shoe. Abbey Tollefsen, the developer who collaborated with Brayden on the sneaker, says, “The claiming was acclimation colors amid his admired teams and award means to accompany in baseball details. You’ll see a lot of action stripes and blush blocking that amalgamate his admired teams: Denver Broncos, Oregon State Beavers, and San Francisco Giants. We additionally blush popped some red bond in baddest areas that represent the stitches on a baseball and his adulation for the game.”
Air VaporMax Flyknit
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By: Andrew MerydithAge: 15Diagnosis: Cystic fibrosisMedications taken anniversary day: 39
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According to Susan Miller, the chief abstruse developer who formed on the accoutrement band with Andrew, the action appear that he had a accurate aptitude for bright design. Case in point, afore affair with the aggregation at Nike, Andrew had developed the “AM” logo which appears on the hoodie, hat, and shoes in his collection. Nike chief cossack artisan Lee Gibson additionally told me that Andrew had some account that Nike had never executed, like press over the VaporMax airbag (“#LOVETHEFAM”). A bike enthusiast, Andrew’s final architecture - which appearance shades of green, blue, and amethyst - resembles his admired BMX jersey.
Air Jordan 12 Retro
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By: Carissa NavarroAge: 9Diagnosis: Kindney transplantNumber of dialysis treatments: 1,134
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“When we met our Carissa, we asked her to acquaint us a little bit about herself. One of the aboriginal things she told us, with abundant action was ‘I’ve got down-covered in my soul!’ recalls Kelsie Hood, a abstruse developer for Jordan Brand Apparel. Kelsey Army, a Jordan Brand designer, says, “On the outsoles of the shoes you’ll see several cartoon that are different to the things that Carissa loves and cares about - like the branch award and her admired blimp dog. Another aspect bodies ability not aces up on appropriate abroad is what the aggregation did with the fiber on the aback of the shoe. We accent both Carissa and her accompanying sister, Savannah, and accomplished anniversary fiber off with that adduce we heard during the design, ‘I’ve got down-covered in my soul’ which captures her personality perfectly!” Carissa additionally addendum the admittance of the allotment of pizza on the laces because, she says, “Pizza is delicious.”
Air Max Thea Ultra Flyknit
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By: Amyiah RobinsonAge: 9Diagnosis: Sickle corpuscle anemiaNumber of claret transfusions: 64
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The outsole heel of this adventurous 4th grader’s shoe is formed atrophy her claimed motto: “Be accurate to yourself.” The blow of the shoe reflects Amyiah’s aplomb - a blithely adventurous acclivity sole with her name in adventurous book aloft the air bag, Amyiah’s claimed logo on the heel, and a active affection aerial over the words “Rock Star.”
Air More Uptempo
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By: Brody MillerAge: 11Diagnosis: Circuitous academician malformationNumber of academician surgeries: 9
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Brody’s anatomy consistently generates new claret arteries that put too abundant burden central his head. To action this disorder, Brody, an ambitious banana book artist, created a hero alleged Generator Man to accumulate him safe. Brody’s shoe and accoutrement acquaint Generator Man’s story. Kylee Young, one of the Nike staffers who formed with Brody on the design, says, “There are abounding added hidden capacity that ability be absent at aboriginal glance: grommets that accept a appropriate saying, taping central that is different aloof to Brody, and a hidden pocket. The 12 acceleration stripes on the aback of the hoodie represent the age Brody was aback he started this architecture process, and are meant to appearance that Generator Man can move at the acceleration of sound. Nine billow curve on the amateur represent anniversary of Brody’s nine academician surgeries. The 29 billow curve on the abandon of the awning represent Brody’s 24 angiograms and bristles anguish revisions. These billow curve appearance that Generator Man is breeding his powers. He’s additionally breeding veins out of the sleeves of his hoodie, which he can use to allurement the bad guys–his circuitous dural arteriovenous fistula cool power!”
In the dark, the outsole glows to acknowledge the apple “Brave.”
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